Thread:DSZ Infinitum/@comment-30220806-20161027212459/@comment-26890722-20161121194355

A bit late, I know, but:

Sama
Sama (様) is the formal version of  san. It's used in addressing persons higher in rank than oneself, and in commercial and business settings to address and refer to customers. It also forms parts of set phrases such as  o-kyaku-sama  (customer) or  o-machidō-sama  ("I am sorry to keep you waiting"). Sama  also follows the addressee's name on postal packages and letters.

 Sama  is also often used for people considered to have some high ability or be particularly attractive. At the peak of his popularity, Leonardo DiCaprio gained the nickname  Leo-sama  in Japan.

 Sama  is also occasionally used about oneself, as in the arrogant male pronoun  ore-sama, "my esteemed self", meaning "I". However, this is not common outside fiction or humour.